Start Your Revolution.
A city film built around Lisbon’s people, energy and creative possibilities, made for Web Summit.
The brief
Show Lisbon as a vibrant, creative city to an international audience around Web Summit. The film needed to make the city feel alive and open to possibility.
The creative decision
I built the concept around people and the energy they bring to the city. The treatment proposed a nonlinear blend of movement, performance, documentary texture and cinematic imagery, with sound and editing carrying the rhythm.
The idea was to make Lisbon feel like a place where someone could begin something of their own.


My responsibility
I developed the concept and creative direction, won the competitive pitch, and carried the work through casting, production and film direction. I then supervised post-production to preserve the idea through editing, sound and delivery.
Delivery & recognition
The film was created for the 2018 Web Summit opening and selected again for the 2019 edition. It brought a single creative idea through a large public-facing production.
The film’s original soundtrack received Silver at Clube Criativos Portugal in 2019. The award was credited to Núcleo Audio, recognising the soundtrack contribution to the work.
Team & credits
Client: Invest Lisboa / Câmara Municipal de Lisboa. Context: Web Summit. Concept, creative direction and film direction: Richard F. Coelho. Soundtrack award credit: Núcleo Audio. Film editor: Paula Miranda.
A distinct world for an international release