A visual idea, carried through.

I developed a visual identity rooted in the Algarve, translating architectural forms and a blue-and-sand palette into a system for the restaurant and beach experience.

The work connects the core identity to practical applications: graphic patterns, wayfinding and branded objects.

My role at Praça included developing brand guidance and applications across campaigns and customer-facing materials. These examples show how I applied the existing identity across packaging, print and cultural programming.

The original Praça identity predates my appointment. My contribution was its application and ongoing consistency across the venue’s activities.

I adapted supplied artist and tour creative for local concert promotion. The work required attention to hierarchy, local event information and the requirements of different placements.

The Post Malone set shows the same campaign translated across square, landscape and wide banner formats. My role was adaptation and artwork execution; the original international campaign identity and artist imagery belong to their respective creators.

Casa Algarvia: identity development and applications by Richard Coelho within his DHM role; the images shown are design proposals and mockups. Praça: brand applications during Richard’s tenure, using an existing identity. Live Nation Portugal: local artwork and format adaptation from supplied tour creative.